Hjvznhlszcvh9gciev9g

How To Launch an Agency-Focused Partner Program

11 actionable classes taught by 9 partner program and channel experts giving away over a dozen internal resources to help you make your program a success.

   Watch Promo   Enroll in Course

"In 71% of cases, your prospects have selected a vendor through channel influence so you may win or lose the deal without ever being at the table."

- Jay McBain, Instructor and Principal Analyst for Channel at Forrester.com

Just like any successful relationship, with software-agency partnerships, they must be built on equal benefits, trust and communication. Yes, you have to give to get. But it’s not that simple…

But even if we look at marketing technology (a great segment for partnerships), we’re looking at over 7400! And they all need to grow, or die. And agency relationships are a necessary factor in that growth for many of them.

The issue is, most software companies have the wrong interpretation of why an agency chooses to ‘partner’ with (align with, refer, resell, co-market, etc…) a particular software provider.

And just like relationships and blackjack, an agency taking the enormous risk of choosing to double-down on any software is only chosen for self-preservation.

Before we get into defining what actually incentivizes software-agency-partnerships, let me first clarify what it means for an agency to ‘double-down’ on any particular software:

  • The agency is exclusive to one software per category / use case.
  • The agency devotes resources in learning that software inside and out.
  • The agency builds retainers around services with this software powering those.
  • And, the agency will even provide you invaluable product roadmap feedback…

This is what we at Partner Programs call an agency-software “Partnership”. And the result of having it can be the lion’s share of your revenue.

In this course, you will learn how to build a program fitting for agencies or consultants. Below is the curriculumn:


Why you need a partner program... in 60 seconds!

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!