Operations and Learnings from a Fully-White Labeled Solution (Matt of GazellaWifi)
Description:
Matt Ronay leads partner management for the white label agency-focused solution for wifi marketing, Gazella Wifi. In this class, Matt is going to take us through what he does to ensure his product is successfully-resold through new agency partners each day. He’ll talk about his KPIs, biggest success drivers, how he approaches new agencies, and then we’ll learn about their amazing onboarding system for new agency partners.
Takeaways:
- Process to building the agency channel.
- What approach works for new agency acquisition.
- How to properly onboard your agencies.
- Key learnings from the last two years of running partner agency acquisition / onboarding.
NOTES
White labeling should have:
1. Be full/complete - no branding at in the process.
2. Buy in or demand from the partners/IPPs you are planning to white label for.
3. Is your solution good for white labeling? Does your product stand on it's own?
What is an agency really in need of?
- Lead with recurring revenue, but your product HAS to support the sale.
- Educating partners is key - getting them excited about the potential new service...
- What are the three biggest value propositions their clients are going to get?
- They want what's best for their clients, so you sell them on the value for their clients first.
The sales process:
- 30-day money-back guarantee
- Initial deposit
- Get the software/hardware into their hands immediately!
- Find out who their clients are before the sales call, and use one of their clients as an example.
- The keyword here is a "pilot" for one of their clients
Additional needs to run white label services:
- Going the extra mile to get their clients setup
- Pre-built support templates for the reseller (rebuttals and instructions)
- White labeled resources for everything from sale to support
- 30-day money-back guarantee
Top learnings from your experience with Agency Partners:
- First 90 Days are the Most Important
- Have crystal clear expectations/transparency throughout the process
- You can never really know how a partner is going to do, patience is crucial
Links:
Gazellawifi.com
https://partners.gazellawifi.com/collateral/
https://databox.com/partner/nextiny-marketing