What to Consider When Planning a Scalable Channel Program (Lee Gladish)
*This course is being recorded the week of November 28th (to be published by Nov 30th).
Description:
Now you have our tips and strategies for building an agency-focused partner program. What’s left is to launch your program. In this class, Lee Gladish, Former Co-Founder of Reply.io and now CEO at Airborne app.io shows us what we’ll need to plan for a scalable channel program.
At Reply, 35% of revenue attributed to their partners and the program Lee built.
Who is Lee: Lee is the co-founder of Reply.io and former sales leader at companies like Netsuite, and has launched multiple channel programs. He is a sales and cold outreach expert who has built an incredibly-successful partner program using these strategies.
Takeaways:
- Why you need to treat partner program development like sales strategy...
- When and why you need buyout clauses...
- What can go wrong when your program gains traction and you try to bring sales into the onboarding process for new partners…
- What to expect to take on as the person proving this program out.