What Your Team Needs To Know About Agency Owner (Clodagh Higgins, Former Agency Growth Team Lead at HubSpot)
What Your Team Needs To Know About Agency Owners, from Clodagh Higgins
Who Clodagh is:
- Ex-HubSpotter & Digital Agency Owner.
- Worked with over 500+ agencies to help them grow and scale.
- Implemented EOS with over 10 agencies so far and worked with Avidly in their merger.
- Author of A Happy & Healthy Digital Agency & host Podcast Agency Life.
- Holds a Powerlifting National & World Record.
Description:
Clodagh has the experience from her days at Hubspot working directly with their agency partners, as well as running a successful agency of her own, to explain what you need to create to ensure you are approaching agencies in the right way as to not soil the relationship. In this class, we discuss the agencies perspective of the relationship and how to keep that relationship positive from the gate.Framing expectations.
Takeaways:
Cultural changes in order for this program to thrive.
Sales approach methodology with agency IPPs at the center.
The expected phase length time to break even.