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How To Launch An Agency-Focused Partner Program
Understanding Agency Partnerships
What Types of Software 'Need' a Partner Program (Jay McBain, Forrester Research) (17:36)
What Your Team Needs To Know About Agency Owner (Clodagh Higgins, Former Agency Growth Team Lead at HubSpot) (42:12)
What Agencies Need From Software Partners (Alex Bass, CEO of CyberBytes) (23:46)
Recap and Homework
Planning Your Partner Program
Partner Program Viability and Strategy (Joseph Fung, CEO of Kiite.ai) (21:45)
What to Consider When Planning a Scalable Channel Program (Lee Gladish) (41:23)
Creating Your Partner Program Backlog (Lisa Lawson of LPL Consulting) (22:45)
Budget and KPIs for your Agency Partner Program w/ Greg Greenberger
Recap and Homework
Setting Up Your Partner Program
Agency Partner Incentives (Lisa Lawson & Alex Glenn) (31:12)
Choosing a PRM or Tracking Setup (Sunir Shah, CEO of AppBind) (21:32)
How a Partner Directory Converts Site Traffic - Seventh Sense Founder Mike Donnelly (28:48)
How Partner Teams can Attribute Referrals in TCMA and Channel Programs (15:51)
Example Documents to Review
White Labeling
Operations and Learnings from a Fully-White Labeled Solution (Matt of GazellaWifi) (43:41)
Creating The Best Product For Agency Resellers (Founders of HighLevel) (30:04)
What Agencies Need From Software Partners (Alex Bass, CEO of CyberBytes)
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